Nathalie Aimée Dattelkremer is a São Paulo–based Creative Director, Brand Strategist, and Copywriter, and the Founder of NA Creative Studio. A London College of Fashion alumna, her multidisciplinary practice sits at the intersection of fashion, culture, and communication, combining strategic thinking with visual storytelling to build emotionally resonant, culturally relevant brands.
With over a decade of experience across trend forecasting, branding, film, and production, Nathalie began her career at WGSN in London, where she shaped narratives as a Content Editor and later served as Latin America Correspondent. She went on to lead creative direction and marketing at Yogini — building the team from the ground up and repositioning the brand within the wellness market — and later joined MGNT Agency as Creative Strategy and Copywriting Lead, developing award-winning campaigns for major fashion and lifestyle clients.
At NA Creative Studio, she guides global and local brands through story-driven projects that blend intuition, insight, and innovation — from fashion collections and digital campaigns to experiential activations and films. Her approach is rooted in a belief in human-centered creativity and collaboration as a force for meaningful connection.
Clients include NARS Cosmetics, Sallve, Riachuelo, Lojas Torra, Track&Field, Souq, Pinga Store, Green by Missako, Tônica Antarctica, MasterChef, and Purana.
Fluent in English, Spanish, and Portuguese, Nathalie has lived in Shanghai, Buenos Aires, London, and São Paulo — a global perspective that deeply informs her work.
TESTIMONIALS
MÁRCIO FRITZEN
CCO at FutureBrand
Nathalie Aimée Dattelkremer is an authentic brilliant Brazilian creative art director. Luckily I have worked with her in my life. We have worked together at MGNT. It's incredible how Nathalie can deal with clients, always coming up with catchy and relevant ideas for the business. Her way of thinking represents the future, where we can see simplicity combined with fresh ideas. Besides that, she is a team player, the kind of leader who you always can count on.
GIOVANNA BARBIERI
Marketing Manager at Track & Field
Nathalie is an extremely creative and committed professional, always eager to find intelligent solutions to creative challenges. Her collaboration is invaluable on a daily basis, and both the team and I have great confidence and pleasure in counting on her.
KARYN MATTOS
founder of meyo.com.br
Working with Nath is nothing short of incredible! She seeks out creative and unique solutions; dedicated, with a keen and discerning eye. Organized, critical, shrewd, kind, and highly professional. Her rich repertoire and good taste seek out and transform challenges into enjoyable moments and projects. She masterfully coordinates the team with attention and care, and is always available. She excites and encourages while also focusing. I LOVE working with her and am delighted to be able to build our business with her vision.
FERNANDA INGLESIS
Creative Director & Fashion Designer at Inglesis
Working with Nathalie has been a truly transformative experience for my brand. As an independent womenswear designer, finding someone who not only understands the creative vision but also elevates it is incredibly rare — and Nathalie does exactly that.
We brought her on to create and direct our seasonal fashion campaigns, and from the very beginning, she brought an exceptional level of creativity, clarity, and professionalism to every stage of the process. From developing compelling campaign narratives to overseeing production and assembling the right team, she has an instinctive grasp of how to bring a brand to life visually.
She’s not only involved in the planning—she’s there, fully hands-on, on shoot days, ensuring every detail is executed to perfection. Her presence on set brings an energy that motivates everyone around her and specially myself.
Thanks to her direction, our campaigns have become stronger, more cohesive, and emotionally resonant — capturing our brand’s essence in ways I couldn’t have imagined. I genuinely couldn’t recommend her more highly.